WEST POINT, MS - Mossy Oak and the National Wild Turkey Federation (NWTF) are excited to announce a dramatically increased level of long-term partnership, beginning in 2011 with television and event sponsorships.
"Mossy Oak owes its roots to wild turkeys," said Toxey Haas, Founder and CEO of Mossy Oak. "It was the love of pursuing spring gobblers that lead me to develop Mossy Oak camo, so it is more than natural that we devote ourselves to helping spread the message of the NWTF. Mossy Oak and the NWTF have been partners for years because we share a passion for conservation, land stewardship and the outdoor legacy. We share the same vision for the outdoors and are proud to continue our support of this fine organization."
Beginning this spring, Mossy Oak will become the title sponsor of Turkey Call TV, which Mossy Oak's Ronnie "Cuz" Strickland will now co-host alongside Mossy Oak ProStaffer Brenda Valentine. Mossy Oak will also sponsor Get in the Game TV as well as the NWTF's Scholarship Program. At the National Convention, Mossy Oak will have significant brand presence on the show floor and will be the title sponsor of the Poults Youth Calling Division and Jakes Junction.
"To say Mossy Oak and the NWTF are a good fit would be an understatement," said Strickland. "Toxey Haas founded Mossy Oak because of his love for turkey hunting. The habitat, the future and well being of the wild turkey have always been priority one for the NWTF, and today that message is even louder and clearer. We are proud to partner with an organization that truly has passion combined with an unbelievable staff and an army of the most dedicated conservation organization volunteers in the nation."
"We have a tremendous partnership with Mossy Oak and the Pursuit Channel," said George C. Thornton, NWTF CEO. "Thanks to the generosity of Mossy Oak, the NWTF's television programming is now reaching into more American households than ever before. And the number of prime time airings for Turkey Call and Get in the Game have doubled for the first two quarters of 2011, which means we'll be reaching more people with our fantastic conservation and hunting heritage message. I can't thank Mossy Oak enough for their partnership and support."
Turkey Call airs on Sundays at 10 p.m. EST and Get in the Game airs on Wednesdays at 9:30 p.m. EST, both on the Pursuit Channel. For a full list of air times, visit
www.pursuitchannel.com. To learn more about the NWTF, log on to
www.nwtf.org. For more information on Mossy Oak, visit
www.mossyoak.com or call 662-494-8859.
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (
www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, and Mossy Oak Properties.
